Dynamic CMS Integration
Hi Contrast helped Genesis evolve from an OTC trading desk to the world’s largest digital asset prime brokerage facilitating over $300 billion in annual transactions.
Genesis launched the first digital asset OTC trading desk in 2013. After expanding their service offerings, they approached Hi Contrast to create a visually differentiated brand identity, design a new comprehensive website, develop the site, and design sales collateral across multiple product lines, targeting hedge funds, family offices, and other institutional investors.
Hi Contrast led strategy workshops and worked closely with Genesis’ executive team. We introduced a new visual identity, brought to life through structured grids integrated across all company materials. We designed, built, and launched a new Genesis website incorporating more than 35 unique page templates across the company’s product lines and services. We created an extensible component library that was leveraged for future site enhancements and completed follow-on work designing sales collateral, digital campaign content, and physical promotional materials.
Genesis grew to become one of the largest players in the digital asset industry. The firm successfully expanded its market share over a range of institutional investor customer segments across the US, APAC and EMEA, taking multiple business lines to top 3 in global volume.
Brand and Visual Assets
Created a new brand, visual identity, and asset library for the firm leveraged across properties including their website, digital campaigns, sales collateral, and physical promotional materials.
Website Design and Development
Designed website to reposition the firm. Built comprehensive wireframes, information architecture, and prototypes. Developed complete digital experience, including dynamic CMS integration.
Product Marketing Collateral
Designed website and digital sales collateral across multiple customer segments, including hedge funds, family offices, market makers, and exchanges.
Designed and produced creative driving go-to-market efforts across the firm’s custody, derivatives, treasury, and prime brokerage business lines.
Redesigned the firm’s signature brand document, providing company updates and insights into institutional digital asset market structure evolutions.
Designed templates for materials including daily market commentary and monthly industry reports, helping drive customer activation, retention, and cross-sell initiatives.
Press and Announcements Hub
Designed and launched portal showcasing industry press coverage, prominent new hires, and overall business expansion.
“Hi Contrast developed a new, elevated brand identity for Genesis that we extended into a complete redesign and rebuild of the Genesis website. Their team was equally proficient in creating brand assets, new website page designs, and managing end-to-end website development. They were very collaborative and delivered on time and on budget across a large project scope.”
Chief Marketing Officer, Genesis